The one big challenge and requirement for sales data mining is still an inability to identify the most likely buyers of our product or service.
The Aberdeen report* goes on to say that the bottom 30% of aggregate performance scorers have 74% of their salesforce falling short of annual quotas! Whew! In contrast, the top 20% of performing companies have 48% hitting quota.
This is a horrible track record, even for the best organizations.
I wonder if sales organizations will ever wake up to the sales their people leave on the table? Every time we work with salespeople on their performance, they increase sales from 12 - 80% or more. This indicates that sales left on the table is still an issue ignorded by most managers.
If your organization requires salespeople to find new business, then you need people who love to uncover opportunities and are not afraid of making "cold-calls." New business development calls should be called "gold" calls, not "cold" calls!
* Link to Aberdeen Report Click Here
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